What is Pocket Sand? 

We’re not a publisher, but we can do every service a publisher offers, give you guidance, review you current strategy, and help you navigate best practices for releasing a game and finding your audience.
We're your all in one partner, to help you self publish your game.

The Short Version

Unconventional, Resilient, Unexpected… We could list loads more buzzwords (but we wont).

Whatever obstacle you are encountering, sticky issue you’d like help navigating, or perhaps you simply want someone to guide you through your first game release, we can help.
Pocket Sand is an all in one partner, we can help with anything publishing, marketing, community, support, feedback, and more.
We’re not a publisher, and we’re not a creative service or content machine, but we are experienced across triple AAA and indie, with a deep passion for video games and wanting to help great games be enjoyed.

A few topics we can help with (but not limited to):
Strategy, Planning, Marketing, Community, Social Media, ”Oh sh!t” moments, Player Support, Best Practices, Pitching, Branding review, Demo needs, Wishlisting… and more!

The long Version

To set expectations, we don't promise overnight viral success or 1 million wishlists before launch day.
What we do promise is a dedicated partnership from a team that loves the games industry and has years of experience to back it up. We've had the highs of successful games and the lows of absolute flops, we’ve even become pretty good at turning obstacles into opportunities too.
We're a no-bullsh!t team committed to giving you and your game the support needed, whatever it may be.

If we sound like your jam, send us an email by clicking on “contact”, or email us at hey@pocketsand.co.uk
We’d love to chat about how we can help you, without all the faff.

 FAQs

  • We like to think of ourselves as “professional problem solvers” .
    Each game will have it’s own unique challenges and circumstances, so whatever you need help with, we can help you.

    We have launched close to 50 games across Triple AAA, Indie and micro teams.

    From volatile games, flops, redundancies and projects that pivoted more times than we can count, we’ve seen it all (and survived) so we’d love to help with your game, whatever you may need.

    If we can’t help, we can point you in the right direction of someone we know you are in safe hands with.

  • We’re pretty involved with the player view point of a game, so what does the player see in terms of marketing, social media, messaging, branding, player experience, demos, bug and feedback communications, steam messaging…
    But in honesty, the weirder the challenge, the better. We love a challenge.

  • We’re 2 regular people with families, lives, hobbies, real people stuff. We love games and love working in the games industry. We’ve seen a lot, done a lot, now we’re braving the great unknown of trying to do something ourselves…
    so how do you know we are legit?

    Dan - Keeping the lights on for two decades
    (Ubisoft, WB Games, Formula E (??), Outright Games, Dovetail, Firestoke, Coatsink)
    I’ve worked in games marketing for a while now - from big AAA brands to scrappy indie launches, and everything in between. Strategy, planning, release support, campaign building… basically anything that helps a good game reach the right players. I’ve seen what works, what doesn’t, and how often it comes down to timing, communication, and knowing when to say “no.” Now I’m using what I’ve learned to support small teams doing great work - helping you figure out what’s actually needed to ship something special (and stay mostly sane doing it). Also happy to help with messaging, launch plans, or just someone to talk to when it all feels a bit much. I’ve been there.

    Jess - The good, the bad, and the ugly.
    Coatsink, Thunderful, Ubisoft, Build A Rocket Boy…
    [ in no particular order ;) ]
    I specailise in Community, Social Media, Bug & Feedback implementation, Player Support, Marketing, Data Analytics and Vibes. I’ve got lived experience that throwing money at a bad game will not save it, you need to listen to your players and understand what your audience wants. I’d love to help you with turning complaints into positive reviews, understand how to use sentiment to get the edge on upcoming player wishes, and help you get out of social media hell (it is super real).

  • Totally Free. Zero. Zilch.
    We’re just starting out, so we need exposure
    (please tell your dev friends about us)

    All we ask for, is that we can add your logo to our website of recent projects and share high level what we helped with (eg marketing, community) and maybe share data with us on occasion so we can know if what we are doing is working.

  • We’re dead serious. £0 / $0 / FREE.

    The gaming industry is in a strange place, we’re trying to make as little friction as possible in seeing if Pocket Sand works, so our services is free until 1.01.2026.
    We’re hoping we can quit our day jobs and turn Pocket Sand into forever futures.

  • We support humans and their talent.

    If your game is created predominantly with Ai and thats a USP, we’re probably not a good fit for you.
    If you’re a small dev team, a micro studio, or missing a critical skill that Ai is a gap filler for, we’d still love to chat.